Sports Interactive unveils new logo and brand identity

As we approach an incredibly important period in our 30-year history, we’re hugely proud to have unveiled our new logo and brand identity. 

The last update to our brand took place more than 20 years ago, before the release of the first edition of Football Manager.

Now, after a two-year process and close collaboration with London-based company Monday Nights, we have developed a new identity that helps us evolve for the latest chapter in our story. 

Our new logo unlocks the future of SI whilst honouring the heritage of our 1994 and 2004 marks.

The colour palette of our new brand is defined by blue and red tones. Synonymous with sporting rivalry, these embody the creative collaboration that defines our team. This brand goes beyond aesthetics, though, empowering us to develop our own voice and showcase our amazing talent.

Behind every success we experience are individuals doing their thing - get to know our passionate, talented team on our new Our People page.

Explore the full extent of our new brand identity, from our new Module design framework to our new font, by visiting the Our Brand page.

If you feel you’re ready to bring your A-game to ours, explore the open positions on our Careers page or make yourself known to our team with a speculative application.