Brighton & Hove Albion continue as Football Manager Official Partner

Brighton & Hove Albion have enjoyed promotions from League One up to the Premier League in just over the last decade, going onto establish themselves in the top-flight. With a new stadium and terrific infrastructure that sees them regularly give academy graduates an opportunity in the first team, they have achieved in real life the dream save of any Football Manager player. 

The partnership between sees the game title appear on the dugout seats at the Amex. Additionally, for the first time in several years, Brighton’s official kits, club logo and player faces are fully licenced and will appear in all titles across the Football Manager 2023 suite. 

Richard Trafford, Sports Interactive’s Head of Partnerships and Business Development said: “Sports Interactive and Football Manager are excited to announce Brighton and Hove Albion as an official partner. The extension of this partnership leads with Football Manager branding in the managers dugout at the American Express Community Stadium through to in-game assets for FM23.

“The club have made a fantastic start to the season, and we look forward to continuing this exciting collaboration.”  

Albion’s head of commercial Russell Wood added: “Football Manager is an exciting brand to be working with and we are delighted to renew our partnership for a further season. The partnership includes prominent dugout branding and BHAFC player imagery in the FM23 game. Football Manager are industry leading and is the most realistic football management gaming experience in the world.”