Brighton & Hove Albion FC
The FM name has appeared on the dugout seats at the Amex Stadium since 2020, and we’re excited to announce it’s not going anywhere. We’ve renewed our partnership with Brighton & Hove Albion for the fifth year running, so Brighton’s official kits, club logo and player faces are fully licensed, appearing across Football Manager 2024.
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Brentford F.C.
New partner alert. Sports Interactive and Brentford Football Club have teamed up for the first time to spotlight one of English football’s biggest success stories this century. The partnership will see Brentford and SEGA, our studio’s parent company, create a series of fan-led activations and competitions. FM branding will also feature next to the Manager’s technical areas and dugouts.
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Burnley FC
Ahead of their return to English football's top flight, we’ve started a new strategic partnership with Burnley Football Club. Wherever the two seasons to come take Burnley next, you’ll see FM branding popping up at Turf Moor. Look out.
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Yokohama F-Marinos
We’re honoured to have a new signing in Yokohama F. Marinos, our first with a Japanese club. We’re equally excited for our first official FM launch in Japan, which this partnership will help support, through shared content moments and FM branding featured in interview backdrops.
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Venezia FC
After becoming our first Italian club partner, our deal with Venezia FC has gone from strength to strength. Now, we’ve extended for another year, continuing FM’s presence within dugouts and interview backdrops at the Pier Luigi Penzo Stadium. The studio will also collaborate on more exciting social and digital activations with the Venetian club during the coming season.
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Watford F.C.
When the Hornets made it to the Playoff final at Wembley in the 2012/13 season, it was with Football Manager on their shirts, as the front sponsor. Since then, we’ve increased our presence at Vicarage Road by sponsoring the scoreboard, taking out pitchside advertising and displaying FM’s logo on the dugout seats. Our long-standing relationship with Watford just got longer, as we’ve extended once again.
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AFC Wimbledon
Our relationship with AFC Wimbledon isn’t just one of our longest, it's the longest in League football. Set up by a group of fans after a new club was awarded Wimbledon's league place and players, the club has gone on to achieve serious feats. We couldn’t be prouder to have been by their side through it all, having served as the club's main shirt sponsor since their reformation in 2002. For the 2024/25 season, we've passed that sponsorship over to War Child.
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Kick It Out
Sports Interactive has supported Kick It Out’s work to end discrimination within sport for twenty years (and counting). When Football Manager was first released, you couldn’t miss the ‘Let’s Kick Racism Out of Football’ logo on the landing page. Since then, SI has continued to partner with the organisation, aligned with its mission to promote equality and inclusion in football. Today, we incorporate the branding within FM’s in-game advertising and keep the Kick It Out logo locked to its loading sequence.
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War Child
As longstanding partners, we support War Child’s goal to safeguard every child living through war. The charity’s logo features in the FM loading sequence, while its branding was introduced to in-game pitchside advertising. Sports Interactive also donates a percentage of every Football Manager game sold to War Child.
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SpecialEffect
Sports Interactive has partnered with SpecialEffect since 2011. Working on a local and global scale, the charity helps people with physical disabilities get the most from playing video games. Within FM, SpecialEffect’s branding can be found on in-game pitchside advertising, and the SI team are also regular competitors at the charity’s annual 5-a-side football games.
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Prostate Cancer UK
Set up by Prostate Cancer UK, Prostate FC is a new team taking on one of football’s toughest opponents: prostate cancer. Sports Interactive are proud to be supporting the initiative, which invites football fans to join the fight for more awareness, through inspiring content, events, fundraising and volunteering.
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Safe in Our World
As a charity fostering positive mental health and support, Sports Interactive are happy to support Safe in Our World in turn. Following the lead of several SEGA sister studios, we’ve started a new partnership that’s bigger than just us. We’re coming together to play our part in de-stigmatising the mental health conversation in the video gaming industry, and beyond.
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League Managers Association
Sports Interactive and League Managers Association first got our heads together in 2015, and we’ve been supporting managers and coaches through win-win education ever since. Today, LMA members continue to offer us invaluable insights into management and coaching, which help make Football Manager more realistic year on year.
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Football Writers' Association
Education isn’t just close to our hearts here at SI, it’s at the heart of our ethos. In a two-year deal, we’re sponsoring the Football Writers’ Association (FWA) to create and promote new opportunities. Together, we’ve set up four bursaries to encourage young people from underrepresented backgrounds into the journalism industry.
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TransferRoom
Delivering complete football authenticity in Football Manager is a constant process. Always chasing progress, SI are excited to confirm a new partnership with TransferRoom. The online marketplace serves key decision-makers at more than 700 clubs with real-time transfer market intel and an unrivalled network of global connections – all of which now feed into the Football Manager gaming experience.
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CyberPower PC
We couldn’t be happier to welcome CyberPower to the team as our studio’s official hardware partner. CyberPower will be supporting SI’s efforts with machinery for events here at our London home, as well as letting us aboard the CyberBus, their double-decker gaming experience, for promo activities.
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#MerkyFC
SI are Stormzy fans, especially when it comes to #Merky FC. A joint venture between the Brit-award winner and adidas, #Merky FC inspires allyship and promotes new opportunities for young black and mixed-black heritage people in football. Sports Interactive are super proud to be one of the partner brands for season two of #Merky Football Careers, helping close the gap between people from these communities aspiring to senior roles, and making it.
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Foudys
Drum roll…we can now reveal Foudys as the studio’s official merchandise partner. For the next two years, Foudys will design and produce an official Football Manager-branded range.
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Women in Football
As an organisation supporting equality in the football industry, Sports Interactive are proud to be partnered with Women in Football (WIF). We champion their networking events and the professional development opportunities for their members, and look to work together to celebrate women's achievements in football, challenge discrimination and set an example as gender-friendly employers.
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